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The Benefits of Integrating Your Cloud Business Apps For a business to grow it’s important that it understands the needs of its customers, so it can tailor its product or service offerings to those needs. If you’re running an ecommerce business, chances are you use various software applications to handle the different segments of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Perhaps you use NetSuite also, for its powerful back-office features. However, if these systems are not connected, it can be difficult to keep track of such things as orders, stock, shipping, etc. The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Check out these three reasons why you’ll want integration for your business software solutions. Increase customer satisfaction
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By integrating your apps, you centralize your accounting, sales, order management and other processes, and thus provide your staff with a single place to view all customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team is able to spot up-selling and cross-selling opportunities, and they can also keep track of service inquiries, orders, and invoices.With real time visibility of customer information, your employees are able to provide a more consistent service experience.
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Streamline your business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors. With integrated systems, the data is more accurate and all processes are streamlined. That’s great news for your customers as they’re able to follow their order status, plus they’ll receive information about any changes promptly. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties. Accelerated growth Having your systems integrated makes it easy to expand to multiple locations and add more sales channels because all your data and processes are unified. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.

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